There is no single price for a professional business website. A small company site with a few pages has different needs from an online shop, a multilingual platform or a custom booking system. The useful question is: what work does your business need the site to do?
For a Moroccan SME, a clear brief makes it easier to compare proposals and avoid paying for features that do not support a real business goal.
What changes the cost of a website?
1. The size and structure of the site
Start with the pages customers need: services, projects, about, contact, FAQs or product categories. Each page needs a purpose, content and a route to the next step. A site with many service pages, locations or product types takes more planning and quality checks than a short brochure site.
2. Design and content
A proposal may include a tailored visual design, or it may adapt an existing theme. It may also include writing, translation, photography, illustration or migration of existing content. Ask who supplies each item and how many review rounds are included.
3. Features and integrations
Forms, online payments, appointment booking, customer accounts, inventory, shipping rules, CRM connections and automated emails each add work. Specify what should happen after a customer submits a form or places an order. This turns vague requirements into features that can be estimated and tested.
4. Languages, mobile and accessibility
If you serve customers in French, Arabic or English, include translation and right-to-left layout where needed. Confirm that key journeys work on mobile devices. A responsive layout should be planned and checked as part of the project, not treated as a last-minute extra.
5. Hosting, security and maintenance
Separate the one-time build from recurring costs such as domain renewal, hosting, paid extensions, backups, updates and support. Confirm who owns the domain, hosting account, website files and licences after handover.
How to compare proposals
- Ask for the page list, features and integrations included.
- Request milestones, expected delivery dates and the client’s review responsibilities.
- Check whether content, translation, training, migration and launch support are included.
- Ask what is excluded and how extra work is priced.
- Compare support terms, backups, update frequency and response times.
- Confirm that you will receive administrator access and ownership of your site assets.
A lower initial quote can leave important work outside the scope. A higher quote is useful only when its deliverables and responsibilities are clear. Choose the proposal that fits your goals, budget and ability to maintain the site.
Rédiger un cahier des charges utile pour un site web
Write down your target customers, the services or products to promote, the locations you serve, the languages required and the action you want visitors to take. Add examples of sites you like and list any tools the website must connect to. DIGIST can then recommend a scope before estimating the work.
Explore DIGIST’s web and digital services, review the pricing information, ou demander une réunion de présentation du projet.
Further reading
- Google Search Essentials — guidance on creating useful, discoverable pages.
- WordPress security and maintenance guidance.